AIDA Marketing Concept

The AIDA marketing concept is an acronym that stands for Attention, Interest, Desire, and Action. Sometimes an “S" is added for Satisfaction.

Attention

The Attention or “A" of the concept is part of the advertisement of marketing piece that attracts the prospect to learn more.  This can be an image to attract your target market or a catchy headline.  Depending on the marketing vehicle you should use a strategy that will attract the kind of customer that will want to purchase your product or service.

Interest

The Interest or “I" is the part of marketing that intrigues the prospect into learning more about what you are offering.  This can be reminding the prospect about their problem or “pain" - in other words, focusing on the benefits for the customer. 

Desire

The Desire or “D" is the part of marketing that shows the consumer why YOUR product is the one that will satisfy his or her needs.  This is where you make them salivate over your product or service, but more importantly over your brand.  You have to show that you are the best choice for them.

Action

The part of marketing that usually are missing from advertisements and promotions is the Action or last “A" of the AIDA marketing concept.  You have to tell the prospect what action to take our they will not do anything and your “AID" in helping them find a solution to their problem will be all for nothing.  Give them a simple next step to get them to buy.  This can be leave an email address, call us, click here, as long as it takes them to the next step in the buying process.

Satisfaction

The new part of the AIDA marketing concept is Satisfaction or “S".  This is where the customer is happy with the purchase and is ready to come back for more.  It is important when following up on Action or “A" that you make the buying process easy and simple for them.  (I know, easy and simple is the same thing, but I’m showing you how important it is.)  The buying process should be “brainless" that a baby can do it!  Then do what is possible to prevent Buyer’s Remorse.

[I mean no insult to a baby; they are quite intelligent to learn all they do in such little time.]

In conclusion, using the AIDA marketing concept can help you remember all the elements of good marketing so that you can reach your prospects, indulge them into taking action, and make them a customer for life.