Blog Marketing for your WAHM Business

Only a few years ago blogs were completely unheard of, and now blog marketing has become one of the most important marketing tools available to WAHM businesses.

The Benefits of Blog Marketing

Visitors view your WAHM marketing blog as a reliable source of information about your business. Your blog also provides social proof, in the form of testimonials and stories from your existing customers. This makes your WAHM business the obvious choice in your visitors’ minds.

Your blog is one of your most powerful tools for communicating the benefits of your WAHM business. Write articles and tip sheets offering solutions to your visitors’ problems, and create case studies on your existing customers to illustrate with examples how you create value for your customers.

Adding a Blog to Your Website

Adding a blog to your existing website is easy. You can use software like WordPress, available from most websites, or sign up with a service like Blogger. Blogging services allow you to create a free blog and link it to your existing website.

If you do not currently have a website, you can set up a blog free at WordPress.com or Blogger.com. This blog can stand alone or be integrated into your online presence later when you build your website.

Your Blogging Plan

Before you start your WAHM blog marketing, you should create a blogging plan. If your site gets “stale,” people will stop coming to read your marketing blog entries. Make sure you have a schedule of posts and have content prepared in advance to add to your site.

You may find it helpful to plan out your blogging by posting certain types of content on certain days. For instance, on Mondays you could post case studies of how you have helped your existing customers. On Wednesdays post articles you’ve written about your WAHM business niche (and you can also submit these to article directories) and on Fridays post tips on various topics in your field.

Remember that your WAHM blog marketing is different from a personal blog. While blogging can be a great personal outlet, a blog for your WAHM business should be focused on sharing solutions and ideas with your visitors and turning them into customers.

Your Blogging Schedule

Your marketing blog should be updated at least once or twice a week. But it doesn’t have to become a daily drudgery. Whatever frequency you choose for your blog, try to make blogging enjoyable for yourself. If you’re not having a good time, your visitors will know, and your WAHM business won’t benefit from your blogging efforts.

In addition to scheduling your blogging, planning your posts, and creating some blog posts in advance, you should make your marketing blog efforts creative. Set up a contest of some sort for your readers, or invite readers to submit ideas or questions that you would then incorporate into your blog.

Your WAHM Marketing Blog

The most important thing about blog marketing is that it should not feel like a marketing tool to your visitors. They know you’re using your blog to build your WAHM business. However, they should not feel as if you’re trying to “sell” them something.

You should include a call to action at the end of your blog entries. Invite people to order or contact you now. While the entire entry should not be an ad or sales letter, it is important to offer them a chance to respond at the end of the blog.

Blogs that focus on the visitor, that are enjoyable to read, and that provide useful, practical information will always be more than just WAHM marketing tools. They’ll be an important part of your relationship with your visitors. This is an important way to convince those visitors to work with your WAHM business.

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