Company Personality – Do You Know What You Are Selling?

Do you know what you are selling? This sounds like an easy question to answer, but it is not. This covers company personality or brand personality in a way you never thought of. You may start your company thinking that you are selling one thing, and you create all your branding around that, then you find out from your customers that they felt something completely different.

Let me tell you a story.

Once upon a time, I bought clothes from this store in the mall. Then one day, the clothes were different. The cloth was thinner. The prices were higher. I was disappointed. I asked what was going on. Apparently, they changed manufacturers.

I stopped shopping there. Although I liked the style, I didn't find it fair to pay more for less quality. Also, I didn't like that you could now see through all the shirts and dresses. I mean, really. I wear clothes to hide my private parts, not to subtlety show them off.

Years later, just last week, I went into the store to see if things have changed. Nope. But there was a nice girl working there that made me think twice about buying something. I guess she wasn't nice enough, though.

My point of the story is that your product may not be something special, but if you are, you will win more customers and gain loyalty. You are the something special that will keep your customers coming back for more. That nice girl almost made me buy something that I wouldn't ever wear. She wasn't even trying to sell me anything. She was demonstrating company personality, whether she meant to or not.

There is too much competition out there for websites and products. However, there is just one of you. You are unique and special; so let yourself be your brand personality, whether you sell boring accounting software or a cute line of jewelry.

What if YOU aren't what resonates with your customers? Then get a mascot. If you are selling a kid's product, a mascot may be a better option for you because let's face it, an adult may not resonate. Look at the cereal boxes.

Brand or company personalities are not just a mascot or face of the company. It is a personality that humanistic. It is adding human traits to a business.

But don't underestimate the power of YOU. The successful small businesses do it and so do the successful big corporations. Apple had Steve Jobs (Rest in peace). Subway has Jared Fogal.

The important part of a mascot or YOU is that you are the brand personality of the company or product and you are credible. There is a reason that you (or the mascot) are representing the company or product.

The reason for example, Steve was the innovator of Apple, and Jared was proof that subway sandwiches work. What these two, and I speculate, all successful company personalities have in common, are that they show the consumers that their company or product can change their lives for the better.

Here are some traits your company personality should have:

Resonate with your customer - the personality is someone the customer would choose as a friend
Be credible - the customer trusts and believes the personality
Solve the problem - show the customer how the product or service can solve their problem

Do you know what you are selling? Are you selling the next widget, or a person who can show how a widget can change a life for the better? Think about your company personality and implement it in your business.

Like This Article?

WAHM marketing tips Then Get More Easy-to-Implement Tips in Your Inbox Weekly-ish to Help Increase Your Income While Reducing Your Expenses