What Makes Email Marketing Work And How Can You Assess The Effectiveness Of Email Marketing? - WAHM Marketing

Email marketing is fast emerging as one of the preferred form of promotional initiatives. Here is a look at what makes it popular and how you can improve the effectiveness of email marketing for your WAHM business.

How Effective Is Email Marketing?

The return on investment per dollar of email marketing stands at 45.06% of every dollar spent, while the average cost per sale that can be attributed to email marketing is just $7 as opposed to $72 required for a sale through banner marketing. 67% of the consumers reported that they preferred emails over other channels of communication and marketing, while 80% of the marketers stated that email was one of the most powerful media for marketing efforts.

What Makes Email Marketing Effective

Cost effective: The figures given above aptly prove the claims of email marketing being one of the most cost effective forms of promotional initiatives. When compared with the steep cost of other marketing efforts and channels, email marketing yields results at a significantly lower cost.

Targeted: Email marketing is a highly targeted form of promotional activity. For instance, if you want to sell to the food stores in your area, you can get in touch with these establishments through an email that talks about the issues that these business encounter and how you can resolve them.

Quick Results: As compared to other promotional efforts, email marketing offers quick results. In addition, a by-product of such campaigns is an increase in the number of visitors to your site.

Measurable: Email marketing efforts and the results that they yield are tangible. Often the measurements of marketing metrics are crucial to determine the success of a campaign. Fortunately, it is relatively easy to measure the effectiveness of email marketing campaigns through web analytics.

Improve the Effectiveness of Email Marketing Campaigns

Offer Relevant And Useful Giveaways: When you ask your visitors to give you the privilege of sending them relevant messages, you are asking for something very precious. So, it is important that you offer something useful, relevant and attractive in return. Ensure that the thank you gifts that you send out periodically or the offers on the squeeze page are relevant to the niche. If people who visit your page have little interest in the product that you are offering them, you can be sure that they will be equally disinterested in any future offers that you send them.

Ensure that your list is targeted: It is imperative to focus your efforts on a specific niche when compiling the list of email addresses. This way you can ensure that your promotional messages are well received because they will always be relevant.

Offer other useful information: Since you will already know what interests the people in your list, you may also want to offer them information on other sites or products that they may find interesting. A little bit of effort on your part can go a long way in establishing trust and loyalty.

Develop a Relationship: Try very hard to not make very email that you send out to your list a sales pitch. If you constantly pummel them with relentless promotions, they will soon tire of this and opt out. A safe thumb rule is to limit your promotional messages to 25% of the emails that you send out. This will certainly help in improving your conversion rates.

Use autoresponders: Using a reputable autoresponder service is an easy way to ensure that you manage your email marketing campaign efficiently.