The Basics of Email Marketing for Your WAHM Business
An effective email marketing plan is one of the cornerstones of a successful online WAHM business. Since the early days of the Internet, email marketing has been one of the ways business owners use to contact consumers in order to make more sales.
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When email marketing first hit the scene, because email was such a novel invention, WAHM marketers had a much easier task in finding ways to get their email opened, read, and converted into sales.
However, as spam became a growing problem, consumers grew less likely to read emails they thought contained a sales pitch. This means that in today's climate, any WAHM who hopes to be successful with an email marketing plan must learn to keep up with changing trends in this arena.
Though the effectiveness of email marketing may have faltered over the years, there are still plenty of WAHM marketers who know the email marketing builds business and they have used this knowledge to reap great rewards from their email marketing plan.
Know the Rules:
Long gone are the days when you could innocently send mass numbers of marketing emails to huge lists of people you don't know and expect to get away with it. The government has some tough rules concerning sending unsolicited emails.
To keep you and your WAHM business out of hot water, take some time to read up on the ins and outs of what is and what isn't spam. Though you may be excited about getting the word out about your company, the last thing you want is to have your email marketing plan shut down and have damaging accusations hanging over your head.
Build Your List:
If you can't send out thousands of email pitches to absolute strangers to promote your WAHM business, the best way to gain an audience for your email marketing plan is to build a list of people who you can email on a regular basis.
When it comes to email marketing best practices, opt in direct email marketing is the safest route of lead generation and list building. This means that before becoming an active member of your list, a customer will have to respond to an opt-in notification to ensure that they have truly decided to receive marketing mailings from you.
Having your customers participate in an opt-in process keeps you safe from being labeled as a spammer. In addition, to make sure your email doesn't get lost in their bulk folders, ask each new subscriber to add the address for your list to their list of safe contacts.
Always remember to give people something in order to make the prospect of joining your list seem appealing. One of the quickest ways to entice customers to become a part of your email marketing plan is to offer them free and valuable in return such as a free gift, eBook, or report.
Get Tech Savvy:
Manage your email list using an auto responder service to keep things as easy as possible for you. Spending less time on your email marketing plan will also give you more time to manage other aspects of your WAHM business.
Invest in a solid auto-responder system that will take care of the troublesome areas of email marketing, including sign-up form templates, confirming opt-ins, sending mass mailings, timed mailings, handling removal requests and more. A good auto-responder company will also have the capability to show you how to send HTML email newsletters to certain subscribers, while ensuring that others get text only emails.
Take a Test:
In order to get the most results from your email marketing plan, don't get stuck in a rut. You can take advantage of split testing software to streamline and refine your email marketing plan.
In the same way you can test landing and squeeze pages to determine which page is best at converting new leads, you can also split and track your email lists in order to decide which marketing tactics work best at converting readers to customers.
Additionally, you can design your landing pages to appeal to different types of customers, and as those pages convert new list members, it's often wise to divide those prospects into separate lists.
For example, if your WAHM business provides parenting tips, it could be a smart move to design one squeeze page for moms, another that is aimed at dads, and yet another that speaks to both parents. As customers sign up from those pages, you can develop lists that speak to the readers in the same voice you used for your squeeze page.
Befriend Your List:
Remember that no one wants to be subscribed to a list where each and every email is nothing but a glorified sales pitch. An astute WAHM marketer will design their email marketing plan around pieces of content that your readers look forward to opening every time your email lands in their inbox.
If it fits in with the theme of your WAHM business, try taking on a conversational tone with your email marketing plan. Speak to your readers, not just as potential sources of sales and income, but as friends that you care for.
Make sure your marketing emails always carry tone of wanting to help readers solve their problems, so they don't get turned off by the sense that you're only talking to them to make money.
Ask for Advice:
In order to pull the most conversions from your mailing list, you need to shape your email marketing plan by finding out exactly what your subscribers want to buy. You can do this by simply asking them.
On a recurring basis, take the time to conduct polls or surveys of your new and existing subscribers to find out what they hope to gain from being a part of your list. Then, pay careful attention to the results and find a way to deliver what they are asking for.
Learn How to Send HTML Email Newsletters Take your business into the next stage of customer communications. Learn how to send HTML email newsletters - graphic greetings and up to date info for your clientele.
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