Internet Search Engine Optimization - WAHM Marketing
For many WAHM business owners, Internet search engine optimization is a marketing strategy that seems to intimidating to tackle. However, it's honestly not too difficult once you discover what it is and how to start implementing SEO tactics. These easy to use ideas can go a long way toward helping your company get improved search engine ranking.
To put things simply, a great deal of website traffic comes from search engines. As people enter the keywords and phrases they wish to learn more about into a search box, a computer algorithm scans the millions of websites in cyberspace and, attempts to deliver the most relevant content in the search results.
As the search engine robot reads each page of the site, it will keep a memory of the words in the content of the site. When people search using specific terms, the search engine will rely on the keyword reports maintained by the crawler in order to pull up the sites that seem most relevant to the person searching.
Using search engine optimization is an often overlooked, but very powerful web site promotion strategy. Your goal in the area of Internet search engine optimization is to do all you can to make your WAHM business site very attractive and relevant to those search bots.
To get you going in the right direction, let's look at 8 Essential SEO Techniques:
- Conduct Your Initial Keyword Research
- Make Sure Your Content Matches Your Keywords
- Practice SEO with Meta Tags
- Go Easy on Heavy Graphic and Multimedia Presentations
- Create an XML Sitemap
- Maintain Proper Keyword Density
- Build Links to Your Site
- Create an RSS feed
First, you want to spend some time focusing on the central theme or idea of your WAHM business website. Narrowing your ideas down to a niche to build your keywords around will help make it easier for the search engines to determine what your website is about as it crawls the pages of your website.
Using the help of a keyword analysis tool, you'll be able to find keywords and keyword phrases that correspond to the focus of your WAHM business site. The tool will also give you ideas for other related keywords and show you the volume of how often people search these terms each month.
Be honest with your customers. As you do your keyword research, you'll notice many phrases that have a high search volume, which means that thousands or even millions of people are conducting web searches for those terms every month.
It may be tempting to try to siphon some of those visitors to your site and increase your Internet search engine optimization by throwing in a few of those highly searched keywords, but this is never a good idea.
For one thing, if by chance, a visitor happens upon your WAHM business site by searching the irrelevant term, they will be highly frustrated if they don't find the information they are looking for. This may have happened to you before in some form. Have you ever searched a term, clicked on a result and arrived at the site, only to arrive at a site that has nothing to do with your original search engine query?
Upon further investigation, you scroll to the bottom of the page and notice hundreds of unrelated keywords in tiny letters. This is known to search engines as keyword stuffing, a dishonest method of Internet search engine optimization.
Though it make take a little while, eventually the search engine spider will recognize what you are doing and kick you out of their results permanently-which would mean a dramatic loss of traffic and revenue for your WAHM business.
Consequently, when it comes to keywords--only promise what you can actually deliver. Be honest--don't bait and switch. Instead, spend your time focusing on honest methods of Internet search engine optimization.
In the source code of your WAHM website or blog, there is space in each page header for what is called meta tags. These tags are one of the first stops for the search engine bots, so, for optimal Internet search engine optimization, make sure that your title, header and meta tags offer concise keywords that sum up the theme or the content on the rest of your WAHM website.
Search engine robots are not necessarily big fans of pages that have long load times, and frankly, neither are consumers. It's a bad idea, especially on your WAHM site's index or landing pages to bog down to the load time with extensive multimedia presentations.
Although your Flash animation may be enjoyable to human eyes, pages with little or no content are not viewed as importantly by the text scanning search engine bots. As your site matures, you'll have more leeway with this type of presentation, based on the keyword value of the rest of your site.
This means that in the early days of your Internet search engine optimization strategy, you should go easy on these types of bells and whistles, until your page starts doing well in search rankings.
An XML sitemap is a computer generated "map" of all of the pages and posts on your WAHM site. An XML sitemap makes Internet search engine optimization a quicker process for the crawler bots because the robots can instantly get a top-level view of every page on your site.
A sitemap can be created in minutes using a plug-in or Webmaster tools designed specifically for that purpose.
In the same way that the search engine robot keeps a record of the various keywords and phrases you insert into your WAHM site, it also keeps track of how many times certain phrases are used.
This area of Internet search engine optimization is referred to as keyword density. The more often a phrase is used, the more the search engine robot becomes convinced your site must be an authority on the subject.
The more authoritative the bot deems your site, the higher it will rank in the search engines. However, don't be carried away with this, or the crawlers will think you are practicing keyword stuffing.
The more sites that link to your site, the more important the search engine considers your site. An important Internet search engine optimization strategy is to find ways to build links to your site from other websites.
You can accomplish this yourself by building social networking pages that link to your WAHM site, as well as using social bookmarking sites to link to pieces of content within the pages of your site. You can also allow other websites or blogs to link to articles or pieces of content within your website.
An RSS feed is another tool that offers users and crawler bots a quick view and short descriptions of the latest content you post on your WAHM site. Search engines give RSS feeds value in Internet search engine optimization because, much like an XML sitemap, the RSS feed allows the crawlers to quickly locate relevant keywords and phrases in your website content.
Develop a web site promotion strategy Take your website and internet to the max with these key tips!
Pre-selling with your Website Presentation Creating customers with your internet presence means spending much more time for you to build your WAHM business and serve more customers. .
