Using Your Website for Lead Generation

Just a few years ago, lead generation for your WAHM business was a lot of work. It meant meeting a lot of people, handing out a lot of business cards, and spending a lot of time talking with prospects face to face. Whether you were in your office or at their location, you had to spend a lot of time working to persuade them that your products and services would solve their problems.

Why Internet Lead Generation?

The Internet makes generating leads much simpler, much faster, and much easier to implement. Finding prospects used to take hours out of your day. Turning those prospects into warm leads took even more time. Internet lead generation automates the process of bringing people into your sales funnel as serious sales leads.

Your website is now your main sales lead generator. This takes the pressure off of you, personally. It also means that you can leverage your WAHM marketing time much more effectively. A great WAHM business web site draws visitors and encourages them to leave contact information and request more information on your products and services.

Many sales professionals refer to turning “suspects” into prospects. Suspects are people who don’t know you and don’t want your product. Prospects are people who know something about you and may want your product. Internet lead generation automates the lead-finding aspect of your WAHM marketing effort, and allows you to focus on other aspects of building your WAHM business.

How to Generate Leads from Your Website

• Offer a free gift: Offer a free download, ezine or other special gift, in exchange for the visitor’s contact information. This is a very effective Internet lead generation technique. Most people will sign up for your free gift because they’re interested in your products and services. By asking for their contact information and permission to email them, you create an opportunity to follow up.

• Use web-only specials: Encourage your prospects to order or request your services online. When you offer a special coupon or sale online, visitors will be glad to order online. This generates sales leads and saves you time otherwise spent dealing with phone calls or personal meetings.

• Run contests: Offer a prize related directly to your products or services. Contest entrants will be interested in your WAHM business, and will gladly give you their contact information, which you can use in your WAHM marketing efforts.

Tips for Making Your Website Generate Sales Leads

There are a few things you can do that will make your Internet lead generation even more successful. These are techniques to make your website more attractive and help you collect more sales leads online.

• Implement a privacy policy: Visitors to your web site want to know that you’re not going to sell their information to anyone else. By creating a formal privacy policy, you reassure these visitors, build the reputation of your WAHM business, and help generate sales leads by building your visitors’ confidence.

• Write copy that sells: Writing enticing sales copy helps create sales leads. Great copy convinces prospects that your WAHM business can solve the problems they’re facing. When you show your visitors that you have the solution to their difficulty or the answer to their questions, they will contact you for help.

• Invite questions: People who ask you questions online are hot sales leads. Create a button or link on your website specifically for questions about your WAHM business, and answer all questions as soon as they come in.

Generating leads through your website will save you time and effort, and improve your WAHM marketing efforts immeasurably. By taking the time to make your website a sales lead engine, you build your WAHM business into an automated sales tool.

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