Niche Marketing for your WAHM Business

You have heard the term, “find your niche”. Yes, no? Well, let’s discover niche marketing. Improve your chances of success with a niche that decreases competition and increases your amount of loyal, quality customers.

Are you getting customers who are price shopping?
Are you having trouble staying ahead of your competition?
Do you have a lack of loyal customers?
Do you lose customers when you raise your prices?
Is your WAHM business stuck and not growing?

Niche marketing could be one of your solutions to the above problems. But keep in mind that this is one aspect of marketing and you need to water a plant to make it grow, not just plant the seed.

Find your niche and incorporate it into your:

• Unique Selling Proposition
• Target Market
• Branding
• Product
• Placement
• Price
• And Promotion

You must think strategically to be successful. This includes discovering your niche and planning the above list in a strategic manner.

Here are short explanations of how niche marketing can work into the above list. More detailed articles are found within this website.

Unique Selling Proposition: Find your niche to create a focused Unique Selling Position that will tell customers why they should choose you over your competition.

Target Market: A niche will help create a description of your Target Market, which will help you in other areas of your marketing.

Product: If you have a niche, you will be able to meet the customer’s needs more specifically, making them happy.

Placement: Use information from your Target Market to learn where to best distribute your product in a strategic method, saving you money by not making placement mistakes.

Price: Your product will be affordable and reasonable to your Target Market.

Promotion: You will create more effective Advertising and Promotional materials, saving you from making costly mistakes.

Branding: With a clear niche, you can create a clearly focused brand.

How can you find your niche?

1. First, you should look within yourself. Do you have a product or service?

No? Then here is what you can do. Find what you are good at. Can you monetize it? Research if there is a sufficient amount of customers that need and want the product and is a lack of supply.

Yes? Then narrow your product or service to provide a missing element in the marketplace (lack of supply), but make sure there is a sufficient amount of customer need and want for it.

Choose a product that you would like to create a business around.

2. Research the competition. Read the page on Unique Selling Proposition for more information.

3. Can the product be trimmed into a more specific type of product? For example: You want to sell magazines on fishing. Can that be narrowed further to fly fishing or deep sea fishing? Can you make a list of the subcategories for the product?

4. Is there a subcategory that is lacking in the marketplace that there is a wide need for? Do research to find out. And when you do, that can be your niche.

Blow the competition away with a well thought out niche marketing strategy.

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