Referral Programs - Create Incentives To Get Referrals
Referral programs are a great way to boost your Network Consulting Business. Typically a referral program provides service credits to those clients who send you new business. If you offer a referral program you provide your clients with an incentive to pass your name onto other businesses.
These types of programs generally lift your response rate significantly. When putting together a referral program there are a few things you should keep in mind:
Give every satisfied customer, particularly your steppingstone clients, a flyer that describes your referral program. Here are two sample referral program ideas for you to use and adapt:
“A friend of a friend is someone we would like to know. If a friend of yours has computer problems earn valuable service credits simply by referring your friends, family members or business associates to ABC Network Consulting.”
“Enter each referral of yours and we will send them a special certificate for 10% off their first service visit. Once the certificate is redeemed we will issue a $100 service credit to your account. It’s that simple. Refer them before somebody else does. Thank you for your business and your vote of confidence. ABC Network Consulting.”
Mail out a description of your referral program to your inactive clients and other business contacts.
Send a referral program mail-out every 90 days or so. This is a steady reminder but it doesn't seem overwhelming.
Add a line to your email signature promoting your referral program.
Some of your clients may feel awkward about accepting the reward offered with your referral program. They look at referrals as simply a way to thank you for the excellent work you do. Consider making a donation in their name to a local charity, bring in chocolates, send flowers; anything to show your appreciation.
Bottom Line on Referral Programs Referral programs are a great way to motivate your clients and contacts to send business your way. The best type of marketing comes direct from other people so anything you can do to get your clients talking about you the better. Set up a referral program now and starting showing your clients how much you truly appreciate their confidence in your work.
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