Marketing with Social Networking

Welcome to the era of Social Networking. In the early days of the Internet, the most common question people asked was, “Do you have an email address?” Now, your clients and prospects are asking, “Do you have a MySpace or Facebook account?”

Social Networking for Business

You may already be using these sites to interact and keep in touch with friends and family. If you’re not using them for business, you’re missing a great opportunity. Internet networking through sites like Facebook and Blogger is a great method of WAHM marketing.

In fact, meeting new people and sharing your WAHM business information through these sites is one of the most effective marketing methods available.

Benefits of Social Networking

When you add networking sites to your WAHM business marketing strategy, you:

• Reach many more people than with traditional marketing methods
• Reach them where they are
• Save money by marketing to these people for free through Internet networking.

How Social Networking Works

WAHM marketing through online networking involves setting up a profile or page on the networking sites and attracting people to view your information. These people become your “friends” on the site. You can talk to your friends, of course, and also reach out to their friends.

More people come to visit your page as their friends introduce them to you through online networking.

For example, if you invite Larry to visit your profile, and Larry becomes your friend, you can then see who Larry's friends are. You can visit Larry's friends' profiles and invite them, also to become your friends.

How to Use Social Networking, Step by Step

1. Choose the site you want to use for your WAHM marketing. Focus on a social site like Facebook
2. Sign up for a membership.
3. Create your profile page
4. Add content or information as needed
5. Share your new profile

Signing up for a social site is very simple; they ask for basic contact information including your name and address and your date of birth. Business networking sites like LinkedIn and Ryze may also ask for your company name. You can outsource the applications quite easily by providing this basic information to someone working on your behalf.

When you set up your Internet Networking, remember that this is Networking. You want to create information that will intrigue visitors so that they will ask for more information about your WAHM business. A brief description of your company and your company’s mission statement make good content for your profile.

Continue to talk to these people and encourage them to try your products or services. Social networking sites work well for meeting and talking with people. They’re not designed as a sales platform. A hard sell will put people off.

Tips for Building Your Friends List

You attract more visitors by making “friends” on the networking sites. These friends then tell their friends about your site, and you get more visits as people network. Internet networking is all about relationships.

To build more friendships:

• Invite people you know to become your friends
• Visit other members’ profiles, and invite people you like to become your friends
• Visit the profiles of your friends’ friends, and invite them to view your profile
• Add your profile address to all of your marketing materials, along with your other contact information

Internet networking may seem slow at first, but as your friends' network grows, your WAHM marketing efforts will pay off handsomely.

Building your WAHM business through Social Networking is extremely effective because it creates a relationship. Great WAHM marketing is relationship marketing. Rather than “selling” someone your product, you establish a relationship with them. They choose to buy your product or service because they know, like and trust you.

Here is a list of Social sites to get you started:

• YouTube
• MySpace
• FaceBook
• LinkedIn
• Craigslist
• Twitter
• Team Sugar
• My Venture Pad
• Moli

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