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If you want step-by-step instructions to creating a powerful Unique Selling Point or USP go to Unique Selling Proposition
Here is a list of Unique Selling Point examples that can help you get some ideas and see how they work for other companies.
Tesco’s - “Every little helps"
Nike - “Just do it"
Skype - “The whole world for free"
Heiniken - “Refreshes the parts others cannot reach"
Halifax - “Always giving you extra"
Amazon.com - “Earth’s biggest book store"
Royal Mail - “with us its personal"
BMW - “The Ultimate driving machine"
Now, if you look at each one, they make you feel better about yourself, solve your problem, state a benefit of their product, and doesn’t make you think too much to “get it".
Read our instructions on how to create your own Unique Selling Point or let us help you with our coaching program.
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