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Unique Selling Point Examples

If you want step-by-step instructions to creating a powerful Unique Selling Point or USP go to Unique Selling Proposition

Here is a list of Unique Selling Point examples that can help you get some ideas and see how they work for other companies.

Tesco’s - “Every little helps"
Nike - “Just do it"
Skype - “The whole world for free"
Heiniken - “Refreshes the parts others cannot reach"
Halifax - “Always giving you extra"
Amazon.com - “Earth’s biggest book store"
Royal Mail - “with us its personal"
BMW - “The Ultimate driving machine"

Olay - “love the skin your in"
Velvet Tissue - “love your bum"
Red Bull - “Give you wings"
FedEx – “When it absolutely, positively has to be there overnight"
Dominos – “Pizza delivered in 30 minutes or it's free"
Nyquil – “The nighttime, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine"
Burger King – “Have it your way"
Lay’s - “Betcha can't eat just one"
Sure - “Raise your hand if you're sure"
Visa - “It's everywhere you want to be"
Wheaties - “Breakfast of champions"

Now, if you look at each one, they make you feel better about yourself, solve your problem, state a benefit of their product, and doesn’t make you think too much to “get it".

Read our instructions on how to create your own Unique Selling Point or let us help you with our coaching program.


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