Preselling with your Website Presentation

If you’re like most business owners, you would love for your website presentation to convince your visitors to purchase your products or services. Creating customers with your Internet presence would mean fewer face-to-face meetings, fewer phone conversations with prospects, and much more time for you to build your WAHM business and serve more customers.

The Importance of a Great Website

Your website serves as an introduction to your WAHM business, and is the first thing many people will see about your business. A great website shows and tells visitors who you are, what you do and why they should work with you. This simplifies your sales process, and builds your business.

Many of your website visitors will make their decision to work with you (or not) based solely upon your website presentation. It is important that your website give them everything they need to make a decision.

What to Include in Your Internet Presence

Your site's presentation should include certain elements which are essential to every WAHM business website:

1. About Us: This page of your website presentation should introduce you and your business. People do business with people they know, like and trust. Your About Us page gives them the information they need to assess your company.

2. Products or Services: For your WAHM marketing website to be effective, it should include a portfolio of your work, or information about your products. Show your customers the benefits you offer, and why you are the right solution to their problem.

3. Testimonials: One of the most important WAHM marketing tools your website presentation needs is testimonials from satisfied customers. This contributes greatly to the “know, like and trust” mentioned above.

4. Content: Your website presence should contain articles, tips, videos and other free content related to your WAHM business. This not only gives your customers more information about you, but also makes you an information source in their mind. If they come to you for information, they’re much more likely to buy from you.

5. Contact Information: The more ways your WAHM business can be contacted, the better, including email, phone, postal mail and instant messaging. People are much more likely to do business with a company they feel is “real,” and having several ways to contact you helps them trust you.

Putting Your Sales Presentation Online

When you start planning your Internet presence, think of your web presentation as your WAHM marketing sales presentation. You’ll be presenting the information you would share in person, but putting it online.

With this end in mind, there are several things you can do to make your online presentation more effective:

1. Audio: Welcome your visitors to your WAHM marketing website and tell them, in your own words, what you do, how and why.

2. Video: Add video of your products and services, video testimonials from your current customers, and video of you talking about your WAHM business.

3. Photo slideshows: Use photo slideshows of your products in your website presentation to give your visitors a better feeling for what you offer.

Closing the Sale

Every page of your website presentation should present the visitor with an opportunity to purchase or work with you. Your Internet presence may be the only sales presentation you make to many people. You want to offer them every opportunity to work with your WAHM business.

Taking your WAHM marketing online gives you a great opportunity to “clone” yourself, making sales presentations over and over, day and night. Creating a website presentation that presents your products, shows the benefits, and closes the sale makes your WAHM business much more successful, much faster, than any other marketing technique.

Make the most of your Internet presence and you will see definite, measurable results.

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